Privacy and Cookie Policy

1. Introduction

Freeway Motors is a product of Digital Remarketing Solutions Ltd, registered in England under company number 08676067, with registered address at Unit 4, Discovery Works, Trafford Park, Manchester, M17 1AN (hereafter referred to as "DRS", "we", "us", or "our"). We are committed to safeguarding the privacy of visitors and users of the Freeway Motors platform.

This Privacy and Cookie Policy explains how DRS collects, uses, discloses, and protects your personal information when you interact with our website and platform.

2. Purpose and Context

Freeway Motors is a B2B dealer-to-dealer marketplace operated by DRS. It enables dealers to submit and trade vehicle listings, often on behalf of retail consumers.

• Consumers submit their vehicle information to a retail dealer, typically using DRS's self-appraisal technology.

• In this relationship, the retail dealer is the data controller, and DRS acts as a data processor, handling that data on their behalf.

• Where a retail dealer submits a consumer's vehicle to Freeway Motors to obtain trade offers, DRS processes the consumer vehicle data solely to facilitate the dealer's request for trade offers and we do not use this data for any independent purposes.

• DRS does not determine the purpose or means of processing this consumer data and therefore acts only as a data processor (or sub-processor, where an integration partner is the primary processor).

For any personal data that DRS collects directly from dealers for account management, support, or marketing purposes, DRS acts as a data controller.

3. Personal Information We Collect

We collect and process different categories of personal information depending on the nature of your relationship with Freeway Motors and Digital Remarketing Solutions Ltd (“DRS”).

From consumers (via retail dealers using our appraisal technology):

DRS processes this information on behalf of the retail dealer who acts as the data controller.

• Name and contact details provided as part of remote vehicle appraisal submissions

• Vehicle information, including make, model, registration number, mileage, and condition

• Photos and/or videos of the vehicle submitted through the self-appraisal process

• Descriptive notes or comments included by the consumer during the appraisal

From dealers (users of the Freeway Motors platform):

DRS collects and controls this data in order to provide access to the Freeway Motors platform and services.

• Business contact information, such as name, email address, job title, and phone number

• Account and platform usage data, including login activity, listings created, offers submitted, and communication logs

• Browser or device information, including IP address and session data for platform security and performance optimisation

• Vehicle descriptions, comments, and media (e.g., photos, videos) added or modified by the dealer to enhance listings

4. How We Use Your Information

We use the data we collect to:

• Operate and administer the Freeway Motors platform.

• Facilitate dealer-to-dealer vehicle listings and communications.

• Provide customer service and technical support.

• Improve user experience through usage analysis and feature enhancement.

• Monitor for fraud, security breaches, or misuse.

• Comply with legal and regulatory obligations.

5. Legal Basis for Processing

We rely on the following legal grounds:

• Contractual necessity - to provide services to registered dealers.

• Legitimate interest - to operate and improve Freeway Motors, enhance dealer offerings, and maintain platform security.

• Consent - where required, for example, in marketing communications.

When acting as a data processor, the legal basis for processing consumer data is determined by the respective dealer acting as the data controller.

6. Sharing of Information

We may share information with:

• Other registered dealers within Freeway Motors for the purpose of trading vehicles.

• Third-party service providers (e.g., cloud hosting, analytics).

• Legal authorities, if required by law.

• In the event of a sale or transfer of DRS's assets.

We do not sell your personal data or share it with unauthorised third parties.

7. International Transfers

Your information may be processed in countries outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal mechanisms.

8. Data Retention

We retain your data only as long as necessary:

• Dealer accounts: for the duration of the business relationship and up to 12 months after inactivity.

• Listing data: for platform operation and recordkeeping.

• Legal retention: where applicable for regulatory compliance or legal claims.

For data we process on behalf of dealers, we retain it in accordance with the dealer's instructions or as required by our contract.

9. Your Rights

You have rights under data protection law, including:

• Access to the personal data we hold about you.

• Rectification or deletion of inaccurate data.

• Restriction or objection to processing.

• Portability of your data.

• Right to lodge a complaint with the ICO (Information Commissioner's Office).

To exercise your rights, contact us at [email protected].

10. Security

We take appropriate technical and organisational measures to protect your data from loss, misuse, and unauthorised access. Data is stored on secure servers protected by firewalls and encryption.

11. Cookies

11.1 What Are Cookies?

Cookies are small text files stored on your device to help us improve your experience and analyse site usage.

11.2 Types of Cookies We Use:

• Strictly Necessary Cookies - essential for platform operation.

• Analytics Cookies - to understand platform usage.

• Functionality Cookies - to remember your preferences.

• Targeting Cookies - for remarketing or tailored content (limited use).

• Session/Persistent Cookies - for short-term and long-term data storage.

11.3 Cookie Management

You can control cookies via your browser settings. Note: disabling cookies may affect platform functionality.

11.4 Example:

• Cookie name: _ga
• Purpose: Google Analytics tracking
• Type: Analytics

12. Third-Party Links

Our platform may contain links to third-party websites. DRS is not responsible for the privacy practices or content of those sites.

13. Changes to This Policy

We may update this policy from time to time. We will notify users of significant changes via email or platform notices. Continued use of the platform indicates acceptance of the updated policy.

14. Contact Us

For any questions regarding this Privacy and Cookie Policy or our data practices, please contact:

Digital Remarketing Solutions Ltd
Unit 4, Discovery Works
Trafford Park
Manchester
M17 1AN

[email protected]

Last updated 6.5.2025