1. Introduction
Freeway Motors is a platform operated by Digital Remarketing Solutions Ltd ("DRS"), registered in England and Wales under company number 08676067, with its registered office at Unit 4, Discovery Works, Trafford Park Road, Manchester, M17 1AN.
This Privacy and Cookie Policy explains how DRS collects, uses, shares and protects personal information when you use the Freeway Motors platform, our websites and related services.
2. Purpose and Context
Freeway Motors is a business-to-business platform operated by DRS that enables registered motor trade businesses ("Participating Businesses") to introduce vehicle opportunities and communicate with other Participating Businesses.
A Participating Business is a registered motor trade business approved to use the Freeway Motors platform. This may include vehicle retailers, vehicle buying businesses, brokers, leasing companies, fleet operators and other approved automotive businesses.
Where consumers submit vehicle information to a Participating Business using DRS appraisal technology, that Participating Business is normally the data controller and DRS processes the information on its behalf. Where DRS collects information directly for account management, platform administration, support or marketing, DRS acts as the data controller.
3. Personal Information We Collect
The personal information we collect and process depends on how you interact with Digital Remarketing Solutions Ltd ("DRS") and the Freeway Motors platform.
This may include:
Account and business information
- Name, business name, job title, email address, telephone number and account login information.
- Business details such as address, postcode, website, company registration details, VAT information and account approval status.
Platform and security information
- Information relating to account registration, login activity, platform usage, communications, notifications, support requests and security events.
- Technical information such as IP address, browser type, device information and session data used to operate, maintain and protect the platform.
Vehicle and appraisal information
- Vehicle registration, make, model, mileage, location, condition and appraisal information.
- Photographs, videos, descriptions, comments and notes submitted through DRS appraisal systems or the Freeway Motors platform.
We may also collect any other information that you choose to provide when applying for an account, using our services or contacting us.
4. How We Use Your Information
We use personal information to operate and administer the platform, facilitate vehicle introductions between Participating Businesses, provide customer support, improve our services, maintain platform security and comply with legal obligations.
5. Legal Basis for Processing
Where DRS acts as a data controller, we process personal information in accordance with UK data protection law, including where processing is necessary to perform a contract, pursue our legitimate interests, comply with legal obligations or obtain consent where required. Where DRS processes information on behalf of a Participating Business, that Participating Business determines the legal basis for processing.
6. Sharing of Information
We only share personal information where it is necessary to provide the Freeway Motors service.
Information may be shared with Participating Businesses where necessary to facilitate vehicle introductions, with trusted service providers supporting our systems, where required by law or regulatory authorities, or as part of a business reorganisation or transfer.
We do not sell personal information or share it for unrelated marketing purposes.
7. International Transfers
Where personal information is transferred outside the United Kingdom, we will take appropriate steps to ensure that it is protected in accordance with UK data protection law.
8. Data Retention
We retain personal information only for as long as is reasonably necessary for the purposes for which it was collected, to meet legal or regulatory obligations, resolve disputes or protect our legitimate business interests.
When personal information is no longer required, we will take appropriate steps to securely delete, anonymise or otherwise dispose of it.
9. Security Measures
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
10. Your Rights
You have rights under UK data protection law, including the right to:
- access the personal information we hold about you;
- request correction or deletion of your personal information where applicable;
- request restriction of, or object to, certain processing;
- request data portability where applicable;
- withdraw your consent at any time where processing is based on consent;
- object at any time to the processing of your personal information for direct marketing purposes; and
- lodge a complaint with the Information Commissioner's Office (ICO).
We may request information to verify your identity before responding to your request.
11. Cookies and Similar Technologies
Our websites and online services may use cookies and similar technologies to support functionality, improve performance and understand how our services are used.
Essential cookies and similar technologies may be used where necessary for security, account access and the operation of services that you request.
With your permission, we may also use Google Analytics 4 to understand website usage, Microsoft Clarity to understand how visitors interact with pages, and ShareThis to provide social-sharing functionality. These optional technologies do not load unless you select "Accept optional cookies".
You can accept or reject optional cookies when the cookie notice appears. You can review or change your choice at any time by selecting "Cookie settings" in the website footer. Rejecting or withdrawing permission for optional cookies does not affect essential account or security functionality.
You can manage cookies through your browser settings, although disabling certain cookies may affect the functionality of our websites or services.
12. Third-Party Links
Our websites and online services may contain links to third-party websites or services for your convenience.
We are not responsible for the privacy practices, content or availability of those third-party websites or services. If you choose to visit them, we encourage you to review their privacy policies before providing any personal information.
13. Changes to this Privacy and Cookie Policy
We may update this Privacy and Cookie Policy from time to time to reflect changes to our services, legal requirements or business practices.
The most recent version will always be available on our website and the effective date will be updated accordingly.
14. Contact Us
If you have any questions about this Privacy and Cookie Policy or how we process your personal information, please contact us using the details below:
Digital Remarketing Solutions Ltd
Unit 4, Discovery Works, Trafford Park Road, Manchester, M17 1AN
Email: [email protected]
Website: https://www.digitalremarketingsolutions.com
Last updated: 31 July 2026